Leukine iVA

Role: User Research, Information Architecture, Visual Design, Animation, Illustration

Industry: Biotechnology

Duration: 9 weeks

Leukine iVA

Role: User Research, Information Architecture, Visual Design, Animation, Illustration

Industry: Biotechnology

Duration: 9 weeks

Leukine iVA

Role: User Research, Information Architecture, Visual Design, Animation, Illustration

Industry: Biotechnology

Duration: 9 weeks

Leukine iVA

Role: User Research, Information Architecture, Visual Design, Animation, Illustration

Industry: Biotechnology

Duration: 9 weeks

Leukine iVA

Role: User Research, Information Architecture, Visual Design, Animation, Illustration

Industry: Biotechnology

Duration: 9 weeks

Sales Reps needed a tool to communicate the urgency in using Leukine (sargramostim) to treat and reduce the risk of infection in chemotherapy and radiotherapy patients.

Research phase:

To create a more useable solution we set up a meeting with the reps and discussed:

What tool(s) do they currently using to present to physicians
How do they use it to present?
What are some of the challenges they currently face when presenting
Where do they see the most opportunity for improvement?

Research phase:

To create a more useable solution we set up a meeting with the reps and discussed:

What tool(s) do they currently using to present to physicians
How do they use it to present?
What are some of the challenges they currently face when presenting
Where do they see the most opportunity for improvement?

Content Audit:

Some of our key findings where:

Difficult to quickly find and navigate to pages. Information architecture and taxonomy not intuitive
Position of navigation problematic for detailing or presenting from
A need for easier to ready charts and data visualization
Lack of connection to the brand
Difficult to quickly explain and detail LUEKINES' role in treatment cascade

Site Map:

After conducting interviews with our sales reps, the main users of the tool, we identified a need to quickly navigate between 'Disease Education' and "Leukine Brand Story'. By separating the story into these streams we then focused on a taxonomy that was both descriptive and intuitive.

Design phase

Wireframes:

After identifying our users' needs and identifying areas for improvement we entered the design phase. After an initial discovery phase that consisted of sketches, we created wireframes.

Some key findings where:

Tapping 'Launch' icon allows the user to navigate between 'Disease Education' and 'Branded' story
Tapping 'Reference' icons allows user to see references and optimizes white space creates more emphasis on the main content
'Expand' view allows the user to see a thumbnail view of all screens. Tapping on thumbnail drives directly to the screen.
A clear, intuitive way of seeing Leukines' role in the cascade
Tapping 'Reference' icon allows the user to see references
Tapping 'Definitions' icon allows the user to see definitions
A submenu appears when tapping section name, hides from view when navigating to a submenu page.

Design phase

Wireframes:

After identifying our users' needs and identifying areas for improvement we entered the design phase. After an initial discovery phase that consisted of sketches, we created wireframes.

Some key findings where:

Tapping 'Launch' icon allows the user to navigate between 'Disease Education' and 'Branded' story
Tapping 'Reference' icons allows user to see references and optimizes white space creates more emphasis on the main content
'Expand' view allows the user to see a thumbnail view of all screens. Tapping on thumbnail drives directly to the screen.
A clear, intuitive way of seeing Leukines' role in the cascade
Tapping 'Reference' icon allows the user to see references
Tapping 'Definitions' icon allows the user to see definitions
A submenu appears when tapping section name, hides from view when navigating to a submenu page.

Final UI:

"You'll never soar like an eagle if you hang out with turkeys"

-Overheard from the streets of Bay Ridge